“While it's already a known fact that about 80% of home buyers begin their search on the Internet, there's still a large demand for originality among real estate Web sites. Virtual tours, mapping technology, and neighborhood guides seem like a step in the right direction, but agents are in need of a new differentiator. That said, agents who want to lead the pack have begun creating engaging videos to generate leads and ultimately close sales. Featuring qualities that can't be captured by still photos, these videos are the latest cost-efficient marketing tool.”

 - RISMEDIA, June 20, 2007

“Video is a key component to raise the bar, and a few years from now it will be expected. Many agents are receiving the majority of leads from the Internet, which is less work for them. The more tools that are provided for the buyer, the more properties will be moved in a shorter period of time.” – Thomas Pointer, AIS Media Inc.