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Many Uses
For Real Estate Video
Besides the obvious use for
video in real estate, virtual
video tours, there are actually
many ways to make use of video
to greatly enhance your real
estate business. The methods to
make use of today’s video
technology is really only
limited by your imagination.
Here are some other things that
can be done with video that is
not as easily accomplished with
stills:
-
Realtor
profiles. What better way to
showcase your talents and
achievements than to film
yourself talking to the camera
as if you were sitting in the
clients’ living room. Not only
does this allow you to put
yourself in front of many new
clients by adding this video to
your web site and sales material
online, but it introduces you to
them before they ever meet you
in person, solidifying your
relationship before you ever
step foot in their door.
-
Capturing the
sound and movement of special
features. Most properties
worth pursuing as an agent have
qualities that really help sell
them. Is there a water garden in
the back yard? A river nearby?
Quiet sitting place? Birds
chirping in the trees? Kids
playing in the pool? Perhaps
there is a lovely afternoon
breeze and the weeping willow
tree allows you to capture it as
it gently sways. You get the
idea.
-
Educational
videos. You can provide
first time home buyers in a
video or series of videos as
free content to anyone
interested. This builds your
credibility in the buyers' minds
and allows them to virtually
meet you.
-
Drive through
the neighborhood. Often
times one of the best features
is the location of the property.
Showcase this by driving through
the neighborhood and narrating
the video with highlights.
-
Perfect for
out-of-towners. You can sell
the benefits of your area to
out-of-towners looking to
relocate. And since you now have
a new tool at your disposal, if
they really seem interested you
can film specific things at
their request and quickly and
easily publish those videos
online to share with them,
wherever they live in the world.
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