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“While it's already a known fact that
about 80% of home buyers begin their search on the
Internet, there's still a large demand for originality
among real estate Web sites. Virtual tours, mapping
technology, and neighborhood guides seem like a step in
the right direction, but agents are in need of a new
differentiator. That said, agents who want to lead the
pack have begun creating engaging videos to generate leads
and ultimately close sales. Featuring qualities that can't
be captured by still photos, these videos are the latest
cost-efficient marketing tool.”
- RISMEDIA, June 20, 2007
“Video is a key component to raise
the bar, and a few years from now it will be expected.
Many agents are receiving the majority of leads from the
Internet, which is less work for them. The more tools that
are provided for the buyer, the more properties will be
moved in a shorter period of time.” – Thomas Pointer, AIS
Media Inc.
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Common Objections To
Creating Real Estate Video Tours
Common Objection #1 –
“They are too hard to film.”
Setting up an appointment with a
videographer not only poses
scheduling concerns, but also
can be quite costly, ranging
from $200-$2000 per property
tour. But the reality is you
don’t need a videographer for
real estate video.
Do you hire a photographer to
take still photos of your
listings presently?
Filming a property with a video
camera is a different process
then taking stills, yes. But
didn’t you hesitate when digital
cameras came onto the scene
years ago? And now look at you.
It took a bit of time to figure
those out but now digital
cameras are the standard for
pretty much every real estate
listing. There is no difference
with a camcorder. You simply
have to accept the fact that
there is a slight learning
curve, and the first few video
tours you create will be
stepping stones on your way to
introducing an exciting new
medium for your clients. But we
are not trying to become
professional videographers, we
are simply using some specific
techniques such as proper
lighting and iris/aperture
settings on our camcorder to
make our tours look superb.
Common Objection #2 –
“They are too hard to create.”
Once you have the property
filmed, the rest is easy.
Perhaps this was the case years
ago, but with today’s web video
technology (flash) putting video
on the web has never been
easier. All it takes is some
nifty software and a few clicks
of the mouse.
Common Objection #3 –
“They are too expensive.”
Perhaps if you hire a
professional videographer, but
not if you do it yourself. It’s
not all that hard to do, and
once you film 1 or 2 properties
you will see just how easy it is
to add to your marketing
arsenal.
Common Objection #4 – “My
current virtual tours are good
enough.”
It’s no secret that in the last
two years the use of video
technology online has exploded.
YouTube shows over 100 million
videos each day, and that number
is rising. Video is now an
integral part of the online
experience, and users
increasingly expect multimedia
when they visit a website.
Let’s look at some statistics:
- Over 80% of home buyers
begin their search online
- Visitors stay at websites
using video 78% more than
websites without video,
according to Real Networks
- Also according to Real
Networks, 86% of website
visitors will stay to listen
and watch a streaming media
presentation when there is one
Do you want to be like all
the others, or do you want
your tours to stand out!
The most common objections I
hear are definitely that it’s
too expensive or it’s too hard
to get good results doing it
myself. Granted if you are
broke, real estate is going to
be a challenge. You have to
spend money to make money in
real estate and doing just the
“free” stuff isn’t exactly the
best way to convince the
seller of that $500K home that
you are better than the other
listing agents.
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